"In today's technologically advanced world, product demonstrations should be in a controlled environment. In my opinion, it would make economic sense to demo a product one time with the foremost subject matter expert. Then utilizing Med World Live share the branded demo, arm the sales force and distribute the demonstration. Utilizing this resource will increase branded product reach to providers. It will also increase the frequency of product demonstration. In turn, the training savings will be immediate while simultaneously getting the product out in the subject matter expert's hands. This is the end goal which translates to efficiency and revenue."
Frank Newlands, M.D.
Med World Live, Inc.